Celebrating five years in business is a major accomplishment—nearly half of all new businesses fold in the first half-decade, according to data from the U.S. Bureau of Labor Statistics.
Throw in a global pandemic and social distancing and it’s hard to see how any business—let alone a group exercise studio—could survive.
But leave it to Brianna Brandow to defy expectations.
When Yolo Barre opened in 2019, the owner and lead instructor had no idea she’d be forced to close her doors and pivot to online barre for years on end. But she did. And now she can see how her hard work has paid off.
In five years, Yolo Barre has hosted more than 11,200 classes and exercised with more than 2,259 people. From studio classes to barre in the lavender fields of Capay Valley, Brianna is building community through movement.
We caught up with Brianna to learn more about Yolo Barre—and why she loves life in Yolo County.
Q: What was your inspiration for opening Yolo Barre?
A: I’ve always noticed people shy away from Barre because they fear it’s only for dancers or skinny women that live in Lululemon. When I was ready to bring Barre to my hometown, it was really important to me that I create a place where everyone feels welcome, stays safe, gets results, connects with their body, and has fun!
Q: Why is movement so important?
A: Where do I begin? Movement boosts your strength, mobility, mental clarity, energy, motivation, endorphins, serotonin, metabolism, and more. Gaining strength and flexibility through movement will protect you from injury and keep you doing the things you love. In a nutshell, movement will improve your quality of life!
Q: Wait, how did you survive the pandemic?
A: Yolo Barre translates really well online. The minimal equipment we use can be easily purchased locally at Target or TJ Maxx. Our virtual program won Readers’ Choice 2021 Yolo County Best of for “Best Shelter in-Place activity” next to Netflix! We are super proud of that. And Yolo Barre Virtual Studio is still going strong. I never would have predicted I’d continue to teach virtually post pandemic, but people love it! I think it’s the personal touch with shout outs during the workout and reach outs post workout. And that’s what Yolo Barre is all about. It’s an honor to see our members thriving whether it’s in person or online.
Q: Favorite class for beginners?
A: Best class for beginners is Focus. It’s a no impact slower paced class that will help you get into the correct form to keep you safe and teach you how to get the best results from this style of exercise.
Q: Favorite spot for coffee or tea?
A: Temple
Q: What’s your favorite thing about living in Yolo County?
A: Biking. I learned to ride a 2-wheeler when I was three and have been rolling since!
Q: Anything else you’d like to add?
A: Thank you to my team. This dream wouldn’t be what it is today without them! If you haven’t tried Yolo Barre yet, I understand trying something new can be scary but you are worth it. You’ll be in good company and feel at home before you know it!
PS. Text “Dirt” to 530-212-7386 and we’ll hook you up with a FREE first week! XO, Brianna
