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The Dirt

The Big Fix Addresses Growing Concern

You can be a part of a new campaign that addresses a growing pet overpopulation concern in California.

Right now, nearly half of the state’s animal shelters are unable to consistently provide low-cost spay and neuter services. That, in turn, leads to more strays, more pets in shelters, more unwanted pet surrenders.

The Big Fix

Pet Food Express has launched a new campaign dedicated to supporting spay and neuter initiatives in California. It’s called The Big Fix, and you can be a part of it by buying a toy to provide financial support to animal welfare nonprofits in California for essential spay and neuter services. 

“Every year, too many animals suffer due to overpopulation, leading to strained resources and, in some cases, homelessness. The Big Fix is our response to this pressing issue,” Denyelle Bruno, Pet Food Express CEO said in a statement. “We’re committed to making a tangible difference in the lives of pets and their families.” 

The exclusive, limited-edition toys from SnugArooz, known as Big Fix Friends (BFFs) can be found online and in Pet Food Express stores—like the one in Davis.

“Spay and neuter is the most effective way to fight pet overpopulation and decrease the number of unaltered, homeless, and unwanted pets,” Lisa Van Buskirk, Senior Vice President at Peninsula Humane Society & SPCA said in a statement. “During the last 70 years, we have seen that altering animals has been instrumental in decreasing the number of incoming animals, thereby reducing our euthanasia rate by 99% in San Mateo County.” 

Half the retail price of each toy will be directed to to 10 non-profit, public-facing, low-cost, or sliding-scale spay and neuter clinic programs in California.

For dogs, Fang Cuddlearms features a squeaky body and long, stretchy arms. For cats, Spike Hugface entertains with a catnip and crinkle middle.

The Big Fix starts now and runs until toys are sold out.

big fix friends

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